When starting a new snowboard brand, one of the first things to consider is what your market is. The days of just buying custom snowboards and being successful were gone in the late 90′s. Now days in order to be successful you need a solid marketing plan and if your budget permits proprietary technology. Fortunately with an in house engineer, a gazillion years of combined experience, and in house tool making we can help you achieve your goals. Designing and making proprietary tools are not as expensive as one might think.
When entering the market it is always better to start with a sphere of influence that you can personally manage and develop technologies for your local communities and mountains. Your brand will find better success if your customers can relate to your brand on a personal level.
We have had the great opportunity to work with a few new Alaskan companies, of which are developing technologies and shapes. These technologies are born from Alaskan natives experience and are sure to add a new element to the Alaskan snowboarding experience.
Here are a few pics of the first stages of production, we will be sure to post updates over the next few weeks.The total time to go from concept to prototype is about 4 weeks.